Consumer Adoption of Search Engine Optimization

Have you read Crossing the Chasm or Inside the Tornado by Geoffrey Moore? Well, if you are hawking SEO services you should read them, and then think about how what they teach applies to the services you are providing, or rather to the customers to whom you are providing services.

But here’s the Cliff Notes version. It all has to do with the technology adoption lifecycle or bell curve, as seen below.

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