Consumer Adoption of Search Engine Optimization
By on Aug 31, 2007 in Organic SEO Articles
Have you read Crossing the Chasm or Inside the Tornado
by Geoffrey Moore? Well, if you are hawking SEO services you should read them, and then think about how what they teach applies to the services you are providing, or rather to the customers to whom you are providing services.
But here’s the Cliff Notes version. It all has to do with the technology adoption lifecycle or bell curve, as seen below.
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